Marketing Your Registration Service

Changing the way people view your Service

Marketing is not just about sales – it is a set of activities used to create an identity or profile for a service or product.

Who is the course for?

The course is suitable for all staff and managers who have an interest in marketing and raising the profile of their service.

What we expect you to gain:

The objective of the day is to provide delegates with a marketing over-view so that they are comfortable to:

  • Understand marketing theory
  • Develop and use a marketing strategy and action plan to promote their service
  • Recognise and target specific customers
  • Raise the profile of the service within their local authority and the local community

Course content:

  • Marketing theory
  • Customers/competitors/stakeholders
  • How to reach your market
  • Working with the media
  • Developing a marketing strategy and marketing plan

Course Materials:

  • Delegates will receive a fully comprehensive course manual including marketing action plan

Added Value:

  • This course is modular and can be adapted to meet local requirements.  .

Duration:

  • 1 day

Location:

  • CCL Offices, or any other agreed location

Course Tutor:

  • Anne Barber