Marketing your Bereavement Service

Who is the course for?

The course is suitable for all Crematorium and Cemetery staff and managers who need to raise the profile of their bereavement services and increase their customer base.

What we expect you to gain:

The objective of the day is to provide delegates with a marketing over-view so that they are comfortable to:

  • Understand marketing theory
  • Develop and use a marketing strategy and action plan to promote their service/business
  • Understand how quality affects your profile
  • Raise the profile of the service/business within their local community

Course content:

  • Branding
  • Practical marketing
  • Customers/competitors/stakeholders
  • How to get your message across
  • Developing a marketing strategy and marketing plan
  • Working with the media

Course Materials:

Delegates will receive a fully comprehensive course manual including marketing action plan

Added Value:

This course is modular and can be adapted to meet local requirements.  In addition to course material each delegate receives free post course remote (telephone and/or email) help and advice from the tutors.

Duration:

  • 1 day

Location:

  • Any agreed location

Course Tutors:

  • Anne Barber
  •